eMaxx CEO Brian McCarthy Featured in Insurance Journal.

Sep 15, 2026

AI, Big Data, and the Changing Insurance Litigation Landscape

eMaxx Assurance CEO Brian McCarthy was recently featured in an Insurance Journal article examining how artificial intelligence, big data, and emerging technology are changing the insurance litigation landscape.

In the article, “The Big Data/AI ‘Revolution’ Is Driving Up Verdicts, Settlements as Plaintiffs Buy In,” Insurance Journal’s William Rabb examines the increasingly sophisticated technology and data strategies being used by plaintiffs’ attorneys.

McCarthy summarized the changing competitive environment facing insurers:

“It’s true now more than ever: The competition is not other insurance companies. It’s the plaintiffs’ lawyers.”

The article highlights how some plaintiffs’ firms are using technology to analyze potential jurors, test arguments with large online mock juries, evaluate court venues, and assess trial strategies. Artificial intelligence is also creating new opportunities to analyze arguments and information faster than traditional methods.

McCarthy also discussed the growing use of AI and software in connection with “reptile” litigation tactics, which are designed to influence how jurors perceive risk, safety, and the actions of defendants.

For insurance organizations, these developments demonstrate how quickly the litigation environment is evolving. Technology and data are no longer limited to underwriting, claims administration, and risk management. They are increasingly influencing how cases are prepared, evaluated, negotiated, and tried.

As plaintiffs’ firms adopt more sophisticated tools, insurers and defense teams must continue evaluating how technology, data, litigation management, and experienced legal oversight can work together in response to an increasingly complex environment.

The full article was written by William Rabb and published by Insurance Journal on September 10, 2026.

Insurance Journal — “The Big Data/AI ‘Revolution’ Is Driving Up Verdicts, Settlements as Plaintiffs Buy In.”